The COMPOSE Sales Diagnostic from Compose Sales Partners tests how your team rates itself against your performance data, structure, time and customers, then shows what to fix first.
…and a score rarely tells you what to fix first. Ours tests what your people say against what your business is actually doing, then turns it into a plan you can cost, sequence and run.
A typical sales assessment asks leaders and sellers to rate themselves against a model of good. It produces a maturity score, a peer comparison and a list of priorities. It shows how the organisation sees itself, which is useful, and rarely the whole story.
What caps growth usually shows up somewhere else: in pipeline and win and loss data, in how roles and territories are built, in where sellers actually spend their week, and in how far you have penetrated your existing customers.
The COMPOSE Sales Diagnostic from Compose Sales Partners brings all of that together. In six to eight weeks you know what is capping growth, what it is worth and what to fix first. Over twelve weeks, it becomes a costed transformation programme and roadmap.
Perception tested against evidence. How your people rate the organisation, checked against what the data shows.
Four evidence streams. Interviews, surveys, performance analysis and time and motion, read separately and then together.
Every constraint valued. Each one sized in growth terms, so the plan can be defended to a board.
Built to become a programme. The roadmap, costs, teams and structures needed to deliver it.
The COMPOSE Sales Diagnostic from Compose Sales Partners assesses the whole commercial function across the six pillars of the COMPOSE Sales Model®: culture, operating model, people, operations, strategy and experience. We look at it through four lenses, then bring everything together into one baseline and one transformation plan. Along the way, your leadership team decides:
Every decision traces back to the evidence, so the plan delivers real measurable impact.
A shared, scored view of where you stand today, agreed by your leadership team.
The gap is where growth is held back, and where the plan starts.
How we work with you
The COMPOSE Sales Diagnostic is something we do with you, inside your business, alongside your people. Compose Sales Partners does the heavy lifting, so your team's time goes where it matters most.
We look at your organisation from several angles at once. Where they disagree is usually where the real opportunity sits.
We agree the ambition, the scope and the people to involve, so the work starts with everyone pointing the same way.
Conversations, surveys and your own data build a rounded view of how the organisation really works.
We score what we find and bring the evidence together into one clear, honest picture.
With your leadership team, we turn the findings into priorities, a roadmap and a programme your people can own.
Four outcomes your leadership team can act on straight away. Each one is built with your people and grounded in your own business, so it stands up in the boardroom and in the field. The findings are yours, whether you act on them with us or on your own.
A shared, scored view of where your commercial organisation stands today, comparable across teams and repeatable to show progress.
The real constraints on performance, each one valued, so effort goes where it will move the number.
Agreed with your leadership team in the room, so the organisation moves in one direction from the start.
A roadmap with owners in six to eight weeks, or a fully costed transformation programme, team and identity over twelve.
Every Compose Sales Partners client relationship starts in a different place. Take a quick first view on your own, or bring us in for the complete picture and a plan to act on.
A quick, confidential first view of your sales organisation across all six pillars of the COMPOSE Sales Model®.
Run with your team · Inside your business
The complete picture, built with your people, and the start of your commercial evolution. It can also lead straight into a focused commercial project.
6 to 8 weeks
A shared baseline and plan
12 weeks
A costed evolution programme
Managing Partner, Compose Sales Partners
There are some excellent diagnostic tools available, developed by well-established experts, that measure seller capability or the overall maturity of a sales organisation. They are a valuable input. When you are shaping a transformation, they sit alongside many others. You need to understand how you perform today, where you want to go, where growth is being held back, where your people’s time really goes, and what the rest of the business, or an acquisition, brings with it. Only then can you decide what to do, how to phase it, what it will cost and who will deliver it. That is how I have always built a sales transformation plan, so that everyone from the board to the sellers recognises it and comes on the journey together.
The questions leaders ask before committing to a diagnostic.
A sales diagnostic is an assessment of how well a commercial organisation is set up to hit its growth plan, and what to fix first. The COMPOSE Sales Diagnostic from Compose Sales Partners looks at the whole commercial function across the six pillars of the COMPOSE Sales Model®, and turns what it finds into one baseline and one evolution plan. The method has been refined over 15+ years and run in more than 15 organisations, covering thousands of sellers.
Compose Sales Partners usually hears the same signs from large and mid-sized B2B organisations. Growth has stalled despite a strong market, the plan changes every year but results do not, regions run different models, new tools have not moved the number, or a new leader needs an honest view before committing investment. If two or more sound familiar, the COMPOSE Sales Diagnostic is the place to start.
Sales maturity and seller capability assessments are valuable, and many are developed by well-established experts. The COMPOSE Sales Diagnostic from Compose Sales Partners treats that view as one input among several, alongside how you sell, where you perform, how time is spent and what matters most to your leadership team. The result is a plan to act on, with a score as part of it.
The COMPOSE Sales Diagnostic typically takes six to eight weeks, depending on the size of your organisation and the depth of analysis needed. Over twelve weeks, Compose Sales Partners takes the findings further into a fully costed evolution programme, with the roadmap, team and identity to deliver it.
Yes. Depending on the size and scale of your business, Compose Sales Partners can run the COMPOSE Sales Diagnostic more quickly, with a focused scope tailored to the decisions you need to make. We are also developing the free COMPOSE Sales Diagnostic Self-Assessment, coming soon, which gives you a first view in about 20 minutes.
At the end of the COMPOSE Sales Diagnostic you have a shared baseline of where your commercial organisation stands, the constraints holding growth back and what each is worth, priorities your leaders have agreed, and a plan with owners. Throughout, Compose Sales Partners works alongside your people, so the plan is understood from the board to the sellers.
No. The COMPOSE Sales Diagnostic is a defined piece of work with a clear start and end. The findings are yours, whether you act on them with Compose Sales Partners, with another partner or on your own. Many organisations rerun the Diagnostic each year to see what has moved.
The COMPOSE Sales Diagnostic Self-Assessment is a free online tool from Compose Sales Partners, coming soon. It takes about 20 minutes and gives you an instant score across all six pillars of the COMPOSE Sales Model®, with short guidance on where to focus first. It is a quick first view, and a natural step towards the full Diagnostic.
Talk to Compose Sales Partners about the COMPOSE Sales Diagnostic. In the first conversation we will explore what you are seeing, what you need to decide and how the Diagnostic could be shaped around your business.
Compose Sales Partners
6th Floor
37 Lombard Street
London
EC3V 9BQ
Compose Sales Partners
20-22 Venture West
Greenham Business Park
Newbury
RG19 6HX
COMPOSE Sales Partners, the COMPOSE Sales Partners logo, COMPOSE Sales Model®, the COMPOSE Sales Model diagram and COMPOSE Sales Kick-Off Model are trademarks used by Compose Sales Partners Limited under licence. PERFORM, RISE and PACE are proprietary frameworks of Compose Sales Partners Limited. All other brands and product names are the trademarks of their respective owners.
