...

Someone in your corner

for the decisions that matter.

Not every problem needs a piece of work. Sometimes you want a tested pair of hands to think a decision through with, from someone who has held the seat and will tell you straight.

Why we do this

Coaching for the people rebuilding the machine, not running it.

If you lead transformation, enablement or sales operations, you already know the plan. What keeps you up is whether the coverage model can carry it, whether the enablement function is built for the job, whether to fix the process before replacing the platform, and how to get any of it adopted by a field that has seen three of these already.

There is very little coaching built for that. So we built it, and it works in three ways.

01

On the role, not around it

We coach on the decisions actually in front of you this week. The coverage call, the org design, the platform choice, the conversation you are dreading with the board. Not how you show up in a meeting.

02

The engine, not the deal

Operating model, enablement design, process, data and platforms. The work that sits underneath every number, and the part almost nobody coaches on.

03

Getting change landed

Sequencing, ownership, adoption and the rhythm that holds after the noise dies down. The change plan is rarely the hard part. The execution and the operation are.

Working alongside a commercial leadership team

We have done the job. Now we help the people doing it succeed.

Transformation, enablement and operations leaders carry the change while the business carries on around them. That is a lonely job, and having someone who has been in it makes a real difference.

What we coach on

The whole commercial function, not one corner of it.

Across all three delivery frameworks in the COMPOSE Sales Model®. Most conversations move between them, because most real decisions do.

PERFORM

Strategy, structure and where growth comes from

  • Where to place the one big bet
  • Coverage and segmentation calls
  • Organisation and role design
  • Quota and capacity trade-offs
  • How to take it to the board

PACE

Message, capability and how pipeline gets created

  • Positioning and the value story
  • What to build against what to buy
  • Sales content, training and events
  • Designing the enablement function
  • Manager capability and coaching

RISE

Process, data and the rhythm that holds it

  • Process and qualification design
  • Platform and ecosystem choices
  • Forecast discipline and accuracy
  • What to inspect and how often
  • Implementing a structured cadence

The value is usually in the connections. A pipeline problem is rarely a pipeline problem, and knowing which of the three it actually sits in is most of the answer.

The most useful thing I can be to a commercial transformation or enablement leader is someone with no stake in the answer. I am not trying to sell the next phase, protect a relationship or manage upwards. I have sat in the seat, made most of these calls, and got a fair number of them wrong. That is what makes the conversation worth having.

Umar Gill, F.ISP

Managing Partner, Compose Sales Partners™

Working alongside a leadership team

How it works

However it suits the seat you are in.

Most relationships use several of these at once. A standing monthly session, virtual in between, a day in person when something big is landing, and an offsite when the whole team needs to be in one room.

In person

Your offices, neutral ground, or a walk. Some conversations are better had without a screen between them.

Virtual

The default for regular sessions, and what makes this work across EMEA, the Americas and APAC without a travel budget.

Regular touchpoints

A standing session held in the diary, so the thinking happens before the decision rather than after it.

On demand

Reachable between sessions. Some of the most useful conversations are twenty minutes on a Tuesday.

Leadership offsites

Facilitated sessions for the whole team. Getting to one version of the plan, with the disagreements aired rather than parked.

Structured programmes

Cohort work for emerging leaders, run over a set period with a defined arc rather than open-ended.

Embedded

Alongside a live programme, before, during and after

Where coaching runs during a piece of delivery and continues once it hands over, so the thinking stays with your leaders rather than leaving with the engagement.

The constant

The same person, every time

There is no bench, no account manager and nobody being introduced to your business for the first time in month four. Context carries from one conversation to the next.

Who it is for

Four seats, four very different conversations.

What someone needs from a coach at week three in a new job is nothing like what they need eighteen months into running a function. The relationship is built around the seat you are actually in.

01

Executives

CROs, CSOs and commercial MDs. The seat where nobody in your orbit is entirely free to tell you what they think.

  • Where to place the bet this year
  • Whether the forecast is real
  • Board and peer dynamics
  • The calls you cannot test internally

02

New leaders

First six months in a bigger job, inheriting a function and a number they did not design.

  • What to change first, and what to leave
  • Reading the function quickly
  • Where the real constraints sit
  • Building credibility without a quick win
A coaching conversation between commercial leaders

03

Emerging leaders

The people being built for the next seat. Strong operators who have not yet had to think at function level.

  • Moving from running a team to running a function
  • Commercial judgement, not just execution
  • Influencing outside their own line
  • Preparing for a seat they have not held

04

Leadership teams

A team coming out of a transformation, an integration or a reset, or one that has recently been put together.

  • Embedding change without external delivery
  • Getting to one version of the plan
  • Where accountability actually sits
  • Holding the rhythm once the noise stops

Not sure which one you are?

Most people are somewhere between two of them. A conversation sorts it out faster than a page can.

Meet our coaches

People who have been in the role, ready to be by your side.

Every coach here has run part of a commercial function, led a commercial transformation, or carried a number. You are matched to the one whose experience fits the seat you are in.

Umar Gill

Umar Gill, F.ISP

Managing Partner

Two decades leading commercial functions across global consultancies, technology, telecommunications, software and information services. Has designed operating models across 65 markets, rebuilt sales processes, tech, data, methods and revenue enablement functions from the ground up, and been accountable for making the change work afterwards.

Coaches on

Go-to-market and operating model design
Enablement and capability at scale
Process, data and commercial rhythm
Board and executive sales transformation positioning

Commercial kick-offs

If that sounds like what you need, let’s have a conversation.

Work with experienced commercial practitioners who understand the pressure of leading sales transformation, operating rhythms, enablement, and revenue execution. Our coaches bring calm challenge, practical judgement, and senior support when leaders need a trusted sounding board.

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