Not every problem needs a piece of work. Sometimes you want a tested pair of hands to think a decision through with, from someone who has held the seat and will tell you straight.
Why we do this
If you lead transformation, enablement or sales operations, you already know the plan. What keeps you up is whether the coverage model can carry it, whether the enablement function is built for the job, whether to fix the process before replacing the platform, and how to get any of it adopted by a field that has seen three of these already.
There is very little coaching built for that. So we built it, and it works in three ways.
01
On the role, not around it
We coach on the decisions actually in front of you this week. The coverage call, the org design, the platform choice, the conversation you are dreading with the board. Not how you show up in a meeting.
02
The engine, not the deal
Operating model, enablement design, process, data and platforms. The work that sits underneath every number, and the part almost nobody coaches on.
03
Getting change landed
Sequencing, ownership, adoption and the rhythm that holds after the noise dies down. The change plan is rarely the hard part. The execution and the operation are.
We have done the job. Now we help the people doing it succeed.
Transformation, enablement and operations leaders carry the change while the business carries on around them. That is a lonely job, and having someone who has been in it makes a real difference.
The whole commercial function, not one corner of it.
Across all three delivery frameworks in the COMPOSE Sales Model®. Most conversations move between them, because most real decisions do.
PERFORM
Strategy, structure and where growth comes from
PACE
Message, capability and how pipeline gets created
RISE
Process, data and the rhythm that holds it
The value is usually in the connections. A pipeline problem is rarely a pipeline problem, and knowing which of the three it actually sits in is most of the answer.
The most useful thing I can be to a commercial transformation or enablement leader is someone with no stake in the answer. I am not trying to sell the next phase, protect a relationship or manage upwards. I have sat in the seat, made most of these calls, and got a fair number of them wrong. That is what makes the conversation worth having.
Umar Gill, F.ISP
Managing Partner, Compose Sales Partners™

However it suits the seat you are in.
Most relationships use several of these at once. A standing monthly session, virtual in between, a day in person when something big is landing, and an offsite when the whole team needs to be in one room.
In person
Your offices, neutral ground, or a walk. Some conversations are better had without a screen between them.
Virtual
The default for regular sessions, and what makes this work across EMEA, the Americas and APAC without a travel budget.
Regular touchpoints
A standing session held in the diary, so the thinking happens before the decision rather than after it.
On demand
Reachable between sessions. Some of the most useful conversations are twenty minutes on a Tuesday.
Leadership offsites
Facilitated sessions for the whole team. Getting to one version of the plan, with the disagreements aired rather than parked.
Structured programmes
Cohort work for emerging leaders, run over a set period with a defined arc rather than open-ended.
Embedded
Alongside a live programme, before, during and after
Where coaching runs during a piece of delivery and continues once it hands over, so the thinking stays with your leaders rather than leaving with the engagement.
The constant
The same person, every time
There is no bench, no account manager and nobody being introduced to your business for the first time in month four. Context carries from one conversation to the next.
Four seats, four very different conversations.
What someone needs from a coach at week three in a new job is nothing like what they need eighteen months into running a function. The relationship is built around the seat you are actually in.
01
Executives
CROs, CSOs and commercial MDs. The seat where nobody in your orbit is entirely free to tell you what they think.
02
New leaders
First six months in a bigger job, inheriting a function and a number they did not design.
03
Emerging leaders
The people being built for the next seat. Strong operators who have not yet had to think at function level.
04
Leadership teams
A team coming out of a transformation, an integration or a reset, or one that has recently been put together.
Not sure which one you are?
Most people are somewhere between two of them. A conversation sorts it out faster than a page can.
People who have been in the role, ready to be by your side.
Every coach here has run part of a commercial function, led a commercial transformation, or carried a number. You are matched to the one whose experience fits the seat you are in.

Umar Gill, F.ISP
Managing Partner
Two decades leading commercial functions across global consultancies, technology, telecommunications, software and information services. Has designed operating models across 65 markets, rebuilt sales processes, tech, data, methods and revenue enablement functions from the ground up, and been accountable for making the change work afterwards.
Coaches on
Go-to-market and operating model design
Enablement and capability at scale
Process, data and commercial rhythm
Board and executive sales transformation positioning
Commercial kick-offs
Work with experienced commercial practitioners who understand the pressure of leading sales transformation, operating rhythms, enablement, and revenue execution. Our coaches bring calm challenge, practical judgement, and senior support when leaders need a trusted sounding board.
Copyright © Compose Sales Partners™ Limited. COMPOSE Sales Partners™, the Compose Sales Partners™ logos, COMPOSE Sales Model is a trademark and service mark of COMPOSE Sales Partners™ Limited. PERFORM, PACE, and RISE are proprietary frameworks of COMPOSE Sales Partners™. Other brands and product names are the trademarks of their respective companies.

The challenge
An award-winning commercial enablement function had to be designed and built from the ground up, covering plays, academy, content, engagement, and the platform that runs them. The bar was set high. It had to be measurable, evidenced, and connected to revenue outcomes, not a content library.
What was done
· Designed and led the full commercial enablement function as the accountable VP. Owned the operating model and all four Centres of Excellence (Plays and Pipeline Creation, Academy, Content, Engagement).
· Built the three-tier sales play system from Anchor Value Story through Core Value Propositions to Tactical Plays, with bill of materials and activation.
· Built the Pipeline Creation engine. Cadenced prospecting, marketing-sales-product-inside-sales interlock, pipeline coverage as the managed outcome.
· Built the Academy across Foundations (Ready to Sell), Skills by role, and the Leadership Academy with a proprietary hiring framework.
· Architected the content discipline (hero/L1/L2/L3 tiering, governance, decay management).
· Selected and led implementation of the enablement platform. Designed the engagement model (manager rhythms, deal coaching, flagship events) with a single voice across all of it.
Outcome
Internal Innovation Award for the function and approach. Pipeline coverage uplift of 1.7x to 3.2x off a €6.5 million sales kick-off event spanning 1,650 people. Material improvement in onboarding-to-productivity time. Play adoption and content engagement evidenced at function level. A manager layer enabled to coach deals rather than chase forecasts.

The challenge
The corporate sales function needed a new strategy and a partner programme designed to extend reach into segments the direct organisation could not cover economically. The existing partner motion was disconnected from the direct go-to-market, with overlapping accounts, unclear economics, and inconsistent value propositions.
What was done
· Designed the corporate sales strategy. Segmentation, coverage, channel mix.
· Designed and operationalised the partner programme. Tiering, enablement, deal registration, partner business plans, economics.
· Aligned partner and direct motions to remove conflict and create complementary coverage.
· Led the rhythm of business and reporting that gave leadership confidence in partner-sourced and partner-influenced revenue.
Outcome
Coherent partner programme operating in market with clear economics. Partner-sourced and partner-influenced revenue evidenced through structured reporting. Direct and indirect motions complementary rather than competing.

The challenge
Following a major acquisition, two commercial organisations had to be integrated into one without losing the run-rate. Operating models, processes, tools, plays, and ways of working were duplicative, inconsistent, and slowing the combined organisation down. Sellers were navigating two systems and two cultures.
What was done
· Designed the unified commercial operating model post-merger. Segmentation, coverage, organisation design, role architecture, decision rights, governance.
· Designed the unified enablement function using the PACE framework. Single plays system, single Academy, single content discipline, single engagement model.
· Led the lead-to-cash process rationalisation and the supporting architecture decisions.
· Built the rhythm of business and forecast discipline that gave the combined organisation a single source of truth.
· Mobilised the cultural integration alongside the structural one. Recognition, communications, manager activation.
Outcome
Combined commercial organisation operating as one inside the integration window. Orders growth of +2.4 percent representing $6.7 million across more than 2,000 sellers. Sellers operating on a single set of plays, content, and processes across the combined business. Internal Transformation Award.

The challenge
Following a major acquisition, two commercial organisations had to be integrated into one without losing the run-rate. Operating models, processes, tools, plays, and ways of working were duplicative, inconsistent, and slowing the combined organisation down. Sellers were navigating two systems and two cultures.
What was done
· Designed the unified commercial operating model post-merger. Segmentation, coverage, organisation design, role architecture, decision rights, governance.
· Designed the unified enablement function using the PACE framework. Single plays system, single Academy, single content discipline, single engagement model.
· Led the lead-to-cash process rationalisation and the supporting architecture decisions.
· Built the rhythm of business and forecast discipline that gave the combined organisation a single source of truth.
· Mobilised the cultural integration alongside the structural one. Recognition, communications, manager activation.
Outcome
Combined commercial organisation operating as one inside the integration window. Orders growth of +2.4 percent representing $6.7 million across more than 2,000 sellers. Sellers operating on a single set of plays, content, and processes across the combined business. Internal Transformation Award.

The challenge
A multinational B2B business needed to reset enterprise GTM following years of inorganic growth. Coverage was inconsistent across regions, segmentation lacked discipline, the operating model was federated by accident rather than design, and the data architecture beneath the commercial engine had visibility gaps that made forecast and planning untrustworthy.
What was done
· Ran a structured organisational capability assessment across the commercial organisation. The forerunner of the COMPOSE Sales Model Diagnostic™.
· Designed the enterprise GTM strategy and the operating model that supported it. Segmentation, coverage, account tiering, rhythm of business.
· Architected the data and reporting backbone for executive visibility and forecast discipline.
· Led the cross-functional alignment between sales, marketing, product, and finance behind a single plan.
· Mobilised the change across regions, respecting local market nuance while holding a consistent global standard.
Outcome
Revenue scope of £800 million to £1.2 billion across post-merger commercial integration. Material improvement in coverage quality, segmentation discipline, forecast accuracy, and pipeline coverage. Operating model and rhythm of business embedded across all three regions.