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Coaching

Someone in your corner for the decisions that matter.

Commercial leadership coaching. Think through the decisions that matter with someone who has led the change, understands the pressures and helps you navigate the way forward 

Why we do this

Support for the people leading commercial performance and change.

Whether you are stepping into a bigger role, strengthening an established function or leading a transformation, the difficult decisions rarely come with a clear answer. We give you space to test your thinking, work through the options and decide what to do next, with someone who understands the realities of the role.

01

Decisions in your role

Work through the decisions in front of you: market size, growth levers, coverage, organisation design, investment priorities or an important board conversation. Test your thinking and build confidence in your next step.

02

The whole commercial organisation

Explore how strategy, operating model, organisation, process, data, technology, cadences, AI and enablement work together, so each decision strengthens the wider organisation and the infrastructure that supports it.

03

Putting change into practice

Work through priorities, stakeholder alignment, change readiness and adoption. Build the ownership and management commitments that help your people understand, carry out and sustain the change.

Working alongside a commercial leadership team

We have done the job. Now we help the people doing it succeed.

Transformation, enablement and operations leaders carry the change while the business carries on around them. That is a lonely job, and having someone who has been in it makes a real difference.

Who we support

Who commercial leadership coaching is for

We work with commercial executives, transformation, enablement and sales operations leaders, alongside emerging leaders and leadership teams. Coaching is shaped around your responsibilities, experience and the challenges ahead.

Commercial leaders working through priorities together

Commercial executives

CROs, CSOs and commercial managing directors seeking an experienced sounding board for strategic decisions and organisational performance.

Leaders in a new role

Leaders stepping into broader responsibility who want to assess the function, establish priorities and build credibility with their teams and peers.

Emerging leaders

Sales, enablement and operations professionals preparing to lead a function and develop their commercial judgement and influence.

Leadership teams

Teams aligning around a new strategy, integration or transformation, with shared priorities and clear accountability.

What we cover

What commercial leadership coaching covers

Practical support for decisions on sales strategy, operating model, process, data, technology, AI and enablement. The COMPOSE Sales Model® helps you see how these areas connect, decide where to focus and work through the changes that improve commercial performance.

PERFORM

Strategy, structure and where growth comes from

  • Where to place the one big bet
  • Coverage and segmentation calls
  • Organisation and role design
  • Quota and capacity trade-offs
  • How to take it to the board

PACE

Message, capability and how pipeline gets created

  • Positioning and the value story
  • What to build and what to buy
  • Sales content, training and events
  • Designing the enablement function
  • Manager capability and coaching

RISE

Process, data and the rhythm that holds it

  • Process and qualification design
  • Platform and ecosystem choices
  • Forecast discipline and accuracy
  • What to inspect and how often
  • Putting a structured cadence in place

The value is usually in the connections. A pipeline problem is rarely just a pipeline problem, and knowing which of the three it really sits in is most of the answer.

 

The most useful thing I can be to a commercial transformation or enablement leader is someone with no stake in the answer. I am not trying to sell the next phase, protect a relationship or manage upwards. I have sat in the seat, made most of these calls, and got a fair number of them wrong. That is what makes the conversation worth having.

Umar Gill, F.ISP

Managing Partner, Compose Sales Partners

Working alongside a leadership team

Ways to work together

How commercial leadership coaching works

Coaching built around your role, priorities and schedule. Combine regular sessions with focused support for important decisions, leadership transitions or commercial transformations. We agree the format, frequency and support between sessions at the outset, and stay flexible throughout.

Where we meet

In-person coaching

Time together at your office or an agreed location to explore priorities, work through challenges and plan your next steps.

Virtual coaching

Focused conversations wherever you are, making it easier to keep momentum around a demanding schedule.

How often

Regular sessions

A consistent space to reflect, test decisions and review progress with a practitioner who understands your context.

In-between session support

Agreed access between sessions to help you navigate decisions and challenges as they arise.

Who it is for

Leadership offsites

Facilitated conversations that help your leadership team align on priorities, decisions and accountabilities.

Structured programmes

Coaching programmes for emerging commercial leaders, with clear development goals over an agreed period.

Alongside transformation

Support during and after the change

Coaching during and after a transformation programme, to help leaders embed change and sustain progress.

Continuity throughout

One person who knows your business

The same lead practitioner stays with you, building an understanding of your business, priorities and progress.

Our coaching network

Meet our coaches

Every coach in our network has run a commercial function, led a commercial transformation or built the operating model behind one. We match you with the coach whose experience fits your need.

Umar Gill, Managing Partner, Compose Sales Partners

Umar Gill, F.ISP

Managing Partner

15+ years leading commercial transformation and enablement across global consultancies, technology, telecommunications, software and information services. Has designed and implemented sales strategies, operating models, organisation structures, management cadences and post-merger integrations. Has led functions for multinationals, rebuilding sales processes, technology, data, methods and enablement from the ground up, and been accountable for the design, the delivery and making the change work in the field.

Coaches on

  • Go-to-market and operating model design
  • Enablement and capability at scale
  • Process, data and commercial rhythm
  • Taking transformation to the board
  • Commercial kick-offs

Questions we get asked

The questions leaders ask before starting a coaching relationship.

Commercial leadership coaching from Compose Sales Partners is one-to-one coaching for the leaders rebuilding the commercial engine: CROs, CSOs and the transformation, enablement and sales operations leaders carrying the change. It works on the decisions in front of you this week, such as coverage, organisation design, platform choices and board conversations, not generic leadership theory.

Compose Sales Partners coaches four seats: executives such as CROs, CSOs and commercial managing directors; new leaders in their first six months in a bigger role; emerging leaders being prepared for function-level responsibility; and leadership teams coming out of a transformation, integration or reset. The relationship is built around the seat you are actually in.

Most relationships combine a standing monthly session, virtual contact between sessions, a day in person when something significant is landing, and facilitated offsites when the whole team needs one version of the plan. Compose Sales Partners also runs structured cohort programmes for emerging leaders. The same coach stays with you throughout, so context carries forward.

Yes. Compose Sales Partners offers coaching as a standalone relationship, not only alongside a transformation programme. It can also run embedded in a live engagement and continue after handover, so the thinking stays with your leaders rather than leaving with the project.

Coaching helps you reach your own answer: Compose Sales Partners asks the questions, tests your thinking and builds your judgement over time. Advisory is more direct: you bring a specific decision, such as a coverage model, an organisation design or a platform choice, and get a practitioner’s recommendation with the reasoning behind it. Most relationships use both, moving between them as the decision in front of you changes.

If that sounds like what you need, let’s have a conversation.

Work with experienced commercial practitioners who understand the pressure of leading sales transformation, operating rhythms, enablement, and revenue execution. Our coaches bring calm challenge, practical judgement, and senior support when leaders need a trusted sounding board.

Contact details


London address

Compose Sales Partners Ltd
6th Floor
37 Lombard Street
London
EC3V 9BQ


Registered office

Compose Sales Partners Ltd
20-22 Venture West
Greenham Business Park
Newbury
RG19 6HX