Skip to content Every engagement is led personally, with specialists brought in where depth is needed. Nothing is handed to a junior bench, and nothing is left depending on us to keep working.
Welcome
Twenty years learning what makes sales transformations last.
We have spent years working with sales teams on transformations. During that time, we noticed that companies invest in part of the puzzle and expect the results that you get from have a well designed execution system for sales. Whilst there is some upside, true transformation comes down transforming the ‘system’ as a whole, not just the parts one by one.
Compose Sales Partners™ exists to do that work with you. Transformation is not a solemn business. It is a lot of conversations, a fair bit of whiteboard, sessions with sellers and managers, leaders and executives who have heard it all before, and building a team that full clarity, skills and energy to start moving the right things forward whilst the sales teams execute the year. We get stuck in because that is the job, and it is what you get from us.
Every engagement is led by a seasoned practitioner, in the detail, alongside your people. We are here to help commercial organisations grow, and to leave them able to keep growing once we have gone.
We get stuck in. In the room, in the fabric, in the data, on the calls, with you every step of the way.
We say it early. If something will not hold, you hear it early, from real experiences in the role
We leave it working. Your team owns it, runs it and keeps growing it.
Umar Gill, F.ISP
Managing Partner
A sales and commercial transformation executive with over twenty years designing and running transformation programmes inside enterprise commercial organisations across EMEA, the Americas and APAC. Technology, software, telecommunications, media, industrial software, professional information services and manufacturing.
Umar has led global sales transformation and commercial enablement functions spanning teams from fifty to more than eighteen hundred people, in businesses running single-global and federated regional models alike. The work has covered go-to-market and operating model design, sales process and pipeline transformation, enablement and academy build, data and systems, and the execution rhythm that holds it together. Award-winning programmes, delivered in live commercial environments rather than in workshops.
He is the author and owner of the COMPOSE Sales Model®, and of the PERFORM, PACE and RISE frameworks within it, codified across two decades of engagements. Compose was founded to do that work directly, for organisations that want it done with them rather than to them.
Who we are
Most sales transformation is sold by a partner and delivered by a team. The direction is set at the top, a manager runs the workstream, and the people in the room are bright, well trained and learning the function as they go. It works often enough to sustain the model. But the judgement that matters most in this work, knowing which constraint to remove first and how much change an organisation can absorb in a quarter, is not learned from a methodology. It comes from having owned the outcome.
Compose Sales Partners™ was built the other way round. Every engagement is led personally by someone who has designed the operating model, rebuilt the process and been accountable for making it work, across technology, software, telecommunications and information services businesses.
Specialists join where depth is needed, but the person who diagnoses your function is the person who builds the answer, and the person still there when it goes live.
Years leading commercial transformation, in-house and in consulting
Largest commercial organisation transformed, sales through to services
Regions delivered in: EMEA, the Americas and APAC
Awards for transformation, innovation and enablement programmes
Leadership Roles
NielsenIQ · AVEVA · Clarivate · Canon EMEA · Vodafone
Consulting Expertise
Accenture · Deloitte · Acosphere
Education
Saïd Business School, University of Oxford · Henley Business School · University of Reading
Programmes are built by people who have led them before.
Compose was built to bridge the gap between strategy and execution. Plenty of organisations know what needs to change. Far fewer have someone who can sit alongside them and take it all the way through.
Led by those who have done it
Diagnosis, design and delivery run by the same hands, from the first conversation to the last.
Both sides of the slideware
Twenty years split between top-tier consulting and senior in-house commercial leadership, so both worlds are familiar.
A system, not a set of parts
Six pillars and three frameworks that work together, refined across two decades of live transformation.
Designed, never templated
Programmes built around what the Diagnostic surfaces, rather than a standard offering adjusted to fit your situation.
Credible in every room
From the board and the executive committee to sales managers and sellers, across every geography.
Built together, in partnership
Your team is in the build from day one, which is what makes the change hold afterwards.
To leave commercial organisations stronger than we found them.
Growing under their own power, independent of the people who helped build it, and better places to work than when we arrived.
Every engagement is judged on what continues after we have gone.
Diagnosis first
The evidence comes before the design, on every engagement without exception.
Built in the room
The people who will run it help create it, which is what makes it stick.
Finished when you own it
The engagement ends when your team no longer needs us in it.
To build the foundations commercial organisations grow on.
The structure, the process, the systems, the capability and the clarity that make growth repeatable rather than occasional.
Built with our clients, not for them, so what we leave behind lasts.
Not a point in time
We are not here to fix one thing and leave. The foundation is the work.
Repeatable, not occasional
Growth designed into how the function runs, rather than chased each quarter.
Still working later
Operational stability that holds years after the engagement closed.
Six commitments you can hold us to.
Values are easy to write and hard to be held to. These six describe how every engagement is actually run, and each one is how you can expect our team to turn up when support you.
Expertise
Two decades of commercial leadership across technology, software, telecommunications and information services, directly owning the fabric of sales transformation.
Credibility
Every engagement is led by someone who has owned the transformation, designed and developed it, and been accountable for making it work.
Candour
Where a strategy, structure or forecast will not hold, it is raised early and directly. Clarity in week one beats diplomacy in month six.
Rigour
A systematic approach across every element of the commercial function, applying proven frameworks, established methodologies and evidence in a defined and deliberate order.
Collaboration
Transformation is built alongside the team that will live with it. Work done to an organisation rarely survives contact with the quarter.
Independence
Success is measured by what continues after the engagement closes. Capability transfers to your team, or the work is simply not finished.
The most useful first conversation is a structured score of where your commercial organisation stands, and what to do about it.
A practitioner-led sales transformation practice anchored on the COMPOSE Sales Model®.
Copyright © Compose Sales Partners™ Limited. COMPOSE Sales Partners™, the Compose Sales Partners™ logos, COMPOSE Sales Model is a trademark and service mark of COMPOSE Sales Partners™ Limited. PERFORM, PACE, and RISE are proprietary frameworks of COMPOSE Sales Partners™. Other brands and product names are the trademarks of their respective companies.
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