Sales transformation
that lasts.

PERFORM · RISE · PACE

Compose Sales Partners is a practitioner-led B2B sales transformation consultancy. We help B2B organisations redesign their commercial operating model during periods of growth, acquisition, and market change.

We partner with leading companies across technology, telecommunications, software, information services, and manufacturing to translate commercial strategy into measurable sales performance. Whether you are pursuing growth, integrating an acquisition, launching new propositions, improving the effectiveness of your sales process, CRM, data and AI capabilities, or redesigning your sales organisation, we help you build the commercial foundations required to perform.

Our work spans go-to-market strategy, operating model design, sales process transformation, sales enablement, sales academies, and sales kick-offs. Having led these programmes inside global organisations, our team combines strategic thinking with hands-on execution. We start with where you are today, work alongside your leaders, managers, and sellers, and help embed change that lasts.

The plan is set. Can your sales organisation deliver it?

Most growth plans reach a point where the strategy is set and the sales organisation needs to catch up. If any of these feel familiar, you are in good company: only 11% of sales organisations succeed commercially while transforming (Gartner, December 2024).

The growth target is set. Can the organisation hit it?
- Market. Do you know which segments and industries the revenue will come from this year?
- Operating model. Is your structure built to win new logos, retain customers and grow sustainably?
- Coverage. Do territories, quota and capacity add up to the number you are looking to achieve?
- Rhythm. Do you have a repeatable rhythm that drives behaviour, activity and discipline?
The tools and platforms are live. Is anything different?
- Process. Do you have one sales process, built for seller execution end to end?
- CRM and tools. Is your CRM the master record of truth, or do shadow spreadsheets sit on the side?
- Data and AI. Is your data infrastructure strong enough to put AI to work across the sales cycle?
- Forecast. Is your forecast reliable and measurable across your deals, by quarter, half year and year?
The training happened. The play launched. Did anything change?
- Plays. Six weeks after the launch, how many sellers are actually leading with the new proposition?
- Academy. Is your training built around each seller’s role, or bought in module by module?
- Content. Can a seller find the right deck, story or proof point in the middle of a live deal?
- Engagement. Are your front-line managers coaching the plays, or too stretched to get to it?
It is time for the sales kick-off. How do you get the field to execute?
- Strategy. Is there a clear thread from your go-to-market plan to every message in the room?
- Content. Will main stage, breakouts and awards land the same message with every role?
- Production. Who is pulling the agency, crew, designers and your own team into one plan?
- Delegates. When the event ends, what will the field do differently in the first week of the quarter?

We change how selling works in your business.

We help you find what is really in the way, design and deliver the change, and stay close as it embeds, advising and coaching your leaders. Outcome-driven throughout, and built to last.

1Understand the journeyDiagnose and plan

We establish what is needed to accelerate commercial performance, across execution, infrastructure, capability and behaviour. The opportunity sized, the priorities are set, and the business has a plan it can act on.

2Design the futureDesign and transform

We help you through the transformation across sales strategy, operating model, people, operations, culture and experience. All the parts that must change, done collaboratively with your team.

3Embed the changeAdvise and coach

We work alongside senior leaders before, during and after the change, wherever support is needed. Available as a standalone coaching relationship, not only alongside delivery.

Built on the COMPOSE Sales Model®.

Built on more than 15 years of sales transformation experience, the COMPOSE Sales Model brings the six pillars that every high-performing sales organisation depends on into one model, supported by three frameworks that take the work from plan to delivery.

One diagnostic

45+ dimensions, four sources of evidence, a total view of the business and one prioritised plan.

Six pillars

Our model has six pillars: culture, operating model, people, operations, strategy and experience.

Three frameworks

Our frameworks take the work from plan to delivery, with every outcome shaped to your needs.

15+

years

Leading commercial transformation and operations, in-house and in consulting

$2.4B

Revenue

The largest commercial organisation we have redesigned, from go-to-market to operating model during in-house leadership roles.

2.2x

return

Closed revenue from the first two deals on a new proposition we launched, closed within four weeks of go-live.

65+

markets

Across EMEA, the Americas and APAC, in single-global and federated structures.

5

Awards

Enablement awards from leading vendors won during in-house executive leadership roles

Scaled

growth

A track record of supporting sustained sales growth after the programme ends.

Working with leading organisations across the globe

Sales transformation, enablement and operations for B2B organisations, built on 15+ years of running commercial functions inside global technology, telecommunications, software and information services businesses.

Proven at scale, flexible by design.

What needs to change in your sales organisation?

Whatever you are working on, we would be happy to talk it through with you. Tell us a little about where you are and what you would like to achieve, even if it is not fully clear yet. We will share what we have seen work in similar situations and, if there is something we can help with, we will suggest how.

If you prefer email, you can contact us on:

operations@composesalespartners.com