...

Fire them up. Then tell them what to do.

We start with your go-to-market plan for the year, turn it into a story people can repeat, and build the event from there. Strategy first, then the story, then the room.

Sales kick-offs

A great kick-off does two jobs.

JOB ONE

It fires people up.

Energy, belief and a room that leaves wanting to go and sell. Most events manage this part.

JOB TWO

It tells them exactly what to do next.

Clarity on the plan, the plays and the behaviour change. This is the part that usually gets missed.

Everyone has a brilliant few days, then goes home and carries on exactly as before. It happens because the strategy usually arrives last, once the venue is booked and the agenda is already full of people who wanted stage time.

We work the other way round. We start with your go-to-market plan for the year, turn it into a story people can actually repeat, and build everything else from there. Then we run the whole thing, so you are not stitching together an agency, a production crew, a design team and your own overstretched enablement function.

Strategy first, then the story, then the event.

We work the other way round. We start with your go-to-market plan for the year, turn it into a story people can actually repeat, and build everything else from there. Then we run the whole thing, so you are not stitching together an agency, a production crew, a design team and your own overstretched enablement function.

What we offer

We run your sales kick-off end to end.

Four parts, run as one. Strategy and story first, then everything it takes to put it in a room and make it land.

Theme and agenda

Theme and agenda

We turn your plan for the year into a theme people remember and an agenda that earns the time, the investment and the impact you want to make.

  • What the event needs to achieve, agreed up front
  • A theme built from your strategy, not a word off a list
  • Agenda, running order, main stage and breakouts
  • Sessions people take part in, not just sit through
  • Awards and recognition that back up the message
Content

Content

Everything people see, hear and take away. Written, designed and joined up so it all says the same thing, drawing on our network of content specialists and training providers.

  • Comms before the event, plus the app and registration site
  • Main stage decks, breakout materials, facilitator guides
  • Slide design, motion graphics, screens, signage and print
  • Messaging that lands with each audience in the room
  • Speaker coaching, rehearsals and on-the-day support
  • Wrangling everyone else’s content, including sponsors
Production and logistics

Production and logistics

The full build, delivered with long-standing event partners who have a track record at scale. You get one point of contact, not a supplier list.

  • Venue search, negotiation and contracts
  • Staging, lighting, sound, AV and show calling
  • Registration, travel, transport and accommodation
  • Food and drink, evening events and hospitality
  • Security, accessibility and on-site crew
  • Sustainability planning, measured and reportable
Running it

Running it

Someone senior owning the plan, chasing the decisions and watching the money, so your team does not have to. Usually the difference between calm and chaos.

  • One lead accountable from kick-off to wash-up
  • A single plan across strategy, content and production
  • Clear deadlines, and the nudging that goes with them
  • Budget built, tracked and defended
  • What worked, what did not, and what to do next year

How we work with you

One partner to support you. A network to execute.

 

We work alongside whatever you already have. If you have an internal events team, we augment it. If you do not, we bring the network. You make the decisions. We take on the load.

The usual way

Five suppliers and a spreadsheet.

An agency for the creative
A production crew for the room
A design team for the slides
A venue running its own process
Your enablement team holding it together

Five briefs, five timelines, five versions of the story. Somebody internal ends up doing the joining up, usually the person who can least afford the time.

With Compose Sales Partners™

You make the decisions. We carry the rest.

We run the programme management with you
We design the strategy and agenda with you
We augment your team, never replace it
We connect sales, marketing and comms
We build the content and storyboard the flow
We shape the event structure and logistics plan
We brief and hold the partner network
We do the coordinating and the chasing

Behind us sits a network of dedicated partners across production, logistics, AV, creative and content. We bring them to the table as one, so you get the best of each without managing any of them.

All contracted, all insured, all held to the same standards on health and safety, accessibility and sustainability.

1,650 at a single event
€7m+ event budgets managed
22 venues operated in one event alone
10+ years running events like this
3 regions delivered in
1000s presentations built
8.5+ attendee satisfaction, out of 10

Scale

We have done this at size, and done it properly.

Ten years of sales kick-offs and commercial events, across three regions, thirty venues and budgets north of seven million.

Multi-venue, multi-market, main stage and breakouts, hundreds of presentations built and rehearsed. The kind of event where the running order changes at nine the night before and it still lands.

What does not change with size is how it is held together. One plan, one budget, one accountable lead. The specialists scale, the coordination stays in one pair of hands.

The event gets bigger. The number of people you have to chase does not.

Tell us about your kickoff

Starting from scratch, or looking at last year’s feedback and wondering why nothing changed, or you have the logistics sorted and need someone to sort out the substance. Either way, start with a call.

Seraphinite AcceleratorOptimized by Seraphinite Accelerator
Turns on site high speed to be attractive for people and search engines.