Skip to content 
Transforming enablement to unlock new pipeline
Enablement had lost identity and strategic focus. It lacked alignment to the field, and had become mostly known for running events. Mandated by the Chief Revenue Officer, a new strategically aligned commercial enablement function had to be designed and built from the ground up, covering plays, academy, content, engagement, and the platform that runs them. The bar was set high. It had to be measurable, evidenced, and connected to revenue outcomes, not a content library.
