Senior, accountable leadership for a commercial function. Embedded, owning delivery, carrying the number. VP/SVP-level interim engagements during a gap, restructure, or transformation.
A serious executive risk moment. Four typical triggers where an empty seat costs more than an embedded interim.
You have a leadership gap in a commercial function you cannot leave open. Sales Operations, Enablement, Commercial Excellence, Sales Transformation. The cost of an empty seat is higher than the cost of an interim.
A transformation programme needs senior accountability inside the business, not external advisory.
A permanent senior hire is in flight but recruitment will take six to twelve months and the function cannot drift in the meantime.
A function is being built from scratch and needs senior leadership to design it, mobilise it, and hand it over.
We provide senior, accountable leadership for the function itself. Not advisory across a fence. Our team steps in as Interim VP, SVP, or Director, embedded in your organisation, owning the function and its outcomes.
We have held these roles ourselves, end-to-end, at scale. We know what good looks like from the inside.
Operating Structure
Embedded
Four practitioner-led shapes. Each is a full accountable seat inside your organization, not an advisory brief. Selection follows the diagnostic.
Interim VP / SVP of sales operations
Own the function while a permanent hire is recruited. Design or redesign it if the function itself is not fit for purpose.
Interim VP / SVP of sales enablement
Own the function, lead a platform implementation, build or rebuild the Centres of Excellence (Plays and Pipeline Creation, Academy, Content, Engagement).
Interim VP / SVP of sales transformation
Own a transformation programme end-to-end with full executive accountability.
Interim commercial excellence leadership
Own the function during a restructure, integration, or significant strategic shift.
A frequent shape of interim leadership. We build the function, run it, and transition it cleanly to permanent leadership when they are ready. Typically nine to eighteen months.
This protects the organisation through the gap and ensures the permanent leader inherits something that works, not something they have to first fix.
Engagement Arc
9–18 Months
Build
Design, mobilise, and stand up the function.
Run
Own delivery and carry the number in-role.
Transition
Hand over a working function to the permanent leader.
Four reasons this differs from advisory, from staffing, and from generalist consulting.
At scale, across regions, in single-global and federated regional operating models. Not as consultants advising on what good looks like, but as the accountable executive.
No junior consultant carrying a senior title.
The model and its delivery frameworks are put to work inside the function. You get the IP as well as the leadership capacity.
We build, embed, and hand over. We do not become an institutional dependency.
Entry point. Assesses the whole system. Scores the commercial organisation across all six pillars and surfaces what to address first.
What COMPOSE is. The six interconnected components of a high performing sales organisation. Each coloured segment represents one pillar.
How we deliver. PERFORM, PACE, and RISE. Each anchored against a different layer of the commercial system, shown in the outer ring.
The Diagnostic shows whether the work is focused, multi-pillar, or requires senior interim leadership inside the business.
Copyright © Compose Sales Partners™ Limited. COMPOSE Sales Partners™, the Compose Sales Partners™ logos, COMPOSE Sales Model is a trademark and service mark of COMPOSE Sales Partners™ Limited. PERFORM, PACE, and RISE are proprietary frameworks of COMPOSE Sales Partners™. Other brands and product names are the trademarks of their respective companies.

The challenge
An award-winning commercial enablement function had to be designed and built from the ground up, covering plays, academy, content, engagement, and the platform that runs them. The bar was set high. It had to be measurable, evidenced, and connected to revenue outcomes, not a content library.
What was done
· Designed and led the full commercial enablement function as the accountable VP. Owned the operating model and all four Centres of Excellence (Plays and Pipeline Creation, Academy, Content, Engagement).
· Built the three-tier sales play system from Anchor Value Story through Core Value Propositions to Tactical Plays, with bill of materials and activation.
· Built the Pipeline Creation engine. Cadenced prospecting, marketing-sales-product-inside-sales interlock, pipeline coverage as the managed outcome.
· Built the Academy across Foundations (Ready to Sell), Skills by role, and the Leadership Academy with a proprietary hiring framework.
· Architected the content discipline (hero/L1/L2/L3 tiering, governance, decay management).
· Selected and led implementation of the enablement platform. Designed the engagement model (manager rhythms, deal coaching, flagship events) with a single voice across all of it.
Outcome
Internal Innovation Award for the function and approach. Pipeline coverage uplift of 1.7x to 3.2x off a €6.5 million sales kick-off event spanning 1,650 people. Material improvement in onboarding-to-productivity time. Play adoption and content engagement evidenced at function level. A manager layer enabled to coach deals rather than chase forecasts.

The challenge
The corporate sales function needed a new strategy and a partner programme designed to extend reach into segments the direct organisation could not cover economically. The existing partner motion was disconnected from the direct go-to-market, with overlapping accounts, unclear economics, and inconsistent value propositions.
What was done
· Designed the corporate sales strategy. Segmentation, coverage, channel mix.
· Designed and operationalised the partner programme. Tiering, enablement, deal registration, partner business plans, economics.
· Aligned partner and direct motions to remove conflict and create complementary coverage.
· Led the rhythm of business and reporting that gave leadership confidence in partner-sourced and partner-influenced revenue.
Outcome
Coherent partner programme operating in market with clear economics. Partner-sourced and partner-influenced revenue evidenced through structured reporting. Direct and indirect motions complementary rather than competing.

The challenge
Following a major acquisition, two commercial organisations had to be integrated into one without losing the run-rate. Operating models, processes, tools, plays, and ways of working were duplicative, inconsistent, and slowing the combined organisation down. Sellers were navigating two systems and two cultures.
What was done
· Designed the unified commercial operating model post-merger. Segmentation, coverage, organisation design, role architecture, decision rights, governance.
· Designed the unified enablement function using the PACE framework. Single plays system, single Academy, single content discipline, single engagement model.
· Led the lead-to-cash process rationalisation and the supporting architecture decisions.
· Built the rhythm of business and forecast discipline that gave the combined organisation a single source of truth.
· Mobilised the cultural integration alongside the structural one. Recognition, communications, manager activation.
Outcome
Combined commercial organisation operating as one inside the integration window. Orders growth of +2.4 percent representing $6.7 million across more than 2,000 sellers. Sellers operating on a single set of plays, content, and processes across the combined business. Internal Transformation Award.

The challenge
Following a major acquisition, two commercial organisations had to be integrated into one without losing the run-rate. Operating models, processes, tools, plays, and ways of working were duplicative, inconsistent, and slowing the combined organisation down. Sellers were navigating two systems and two cultures.
What was done
· Designed the unified commercial operating model post-merger. Segmentation, coverage, organisation design, role architecture, decision rights, governance.
· Designed the unified enablement function using the PACE framework. Single plays system, single Academy, single content discipline, single engagement model.
· Led the lead-to-cash process rationalisation and the supporting architecture decisions.
· Built the rhythm of business and forecast discipline that gave the combined organisation a single source of truth.
· Mobilised the cultural integration alongside the structural one. Recognition, communications, manager activation.
Outcome
Combined commercial organisation operating as one inside the integration window. Orders growth of +2.4 percent representing $6.7 million across more than 2,000 sellers. Sellers operating on a single set of plays, content, and processes across the combined business. Internal Transformation Award.

The challenge
A multinational B2B business needed to reset enterprise GTM following years of inorganic growth. Coverage was inconsistent across regions, segmentation lacked discipline, the operating model was federated by accident rather than design, and the data architecture beneath the commercial engine had visibility gaps that made forecast and planning untrustworthy.
What was done
· Ran a structured organisational capability assessment across the commercial organisation. The forerunner of the COMPOSE Sales Model Diagnostic™.
· Designed the enterprise GTM strategy and the operating model that supported it. Segmentation, coverage, account tiering, rhythm of business.
· Architected the data and reporting backbone for executive visibility and forecast discipline.
· Led the cross-functional alignment between sales, marketing, product, and finance behind a single plan.
· Mobilised the change across regions, respecting local market nuance while holding a consistent global standard.
Outcome
Revenue scope of £800 million to £1.2 billion across post-merger commercial integration. Material improvement in coverage quality, segmentation discipline, forecast accuracy, and pipeline coverage. Operating model and rhythm of business embedded across all three regions.