Compose Sales Partners is a practitioner-led sales transformation consultancy. Our work draws on 15+ years of designing and running commercial change inside organisations of up to 2,500 people, with sales teams ranging from 50 sellers to several thousand. Every engagement is led by a senior practitioner, from the first diagnosis to the day your team runs it.
How we show up
How Compose Sales Partners works with clients on every sales transformation engagement, whatever its size.
Senior practitioners work in the room, in the data and on the calls, alongside your sales leaders, managers and sellers at every step of the transformation.
If a strategy, structure or forecast will not hold, you hear it early and plainly, from people who have run commercial organisations themselves.
Your team owns the new operating model, runs it and keeps growing it once the engagement ends, with the capability built in-house.
Most businesses invest in one part of the sales organisation at a time: a new CRM, a sales methodology, a reshuffled structure. Each one helps a little. The step change comes when strategy, structure, process, people and enablement are designed to work as one system, and that is the work Compose Sales Partners exists to do.
Transformation is rarely a solemn business. It is a lot of conversations, plenty of whiteboard, and sessions with sellers, managers and executives who have heard it all before, while the business keeps selling through the year. We get stuck in because that is the job, and every strong transformation leader knows the job is sleeves up.
Every engagement is led by a senior practitioner, working in the detail alongside your people, so the organisation keeps growing long after we have gone.
A sales and commercial transformation executive with 15+ years designing and running transformation programmes inside enterprise commercial organisations across EMEA, the Americas and APAC, in technology, software, telecommunications, media, industrial software, information services and manufacturing.
Umar has led global sales transformation and commercial enablement functions, working with sales teams from fifty sellers to commercial organisations of 2,500 people, in businesses running single-global and federated regional models alike. The work has covered go-to-market and operating model design, sales process and pipeline transformation, enablement and academy build, data and systems, post-merger integration, and the execution rhythm that holds it together. Award-winning programmes, delivered in live commercial environments as both a consultant, and in leadership roles, up to SVP level.
He is the author and owner of the COMPOSE Sales Model®, the COMPOSE Sales Kick-Off Model and the PERFORM, PACE and RISE frameworks within it, codified across 15+ years of engagements. Through this, he founded Compose Sales Partners after watching the same thing happen year after year inside large commercial organisations. The target went up, the org chart was reshuffled and every function wrote its own plan, while the structural problems underneath stayed exactly where they were. He strives to partner with organisations to fix the whole engine, working with the people who will run it, so the change truly lasts.
Leading commercial transformation, in-house and in consulting.
The largest commercial organisation led through transformation, including 1,800 in sales.
Sales teams worked with range from 50 sellers to several thousand, regional to global.
For transformation, innovation and enablement programmes, won in in-house leadership roles.
Drawn from in-house leadership roles and consulting, before founding Compose Sales Partners.
The partner your team wants in the room, shaping the change with you and seeing it through in the field.
Our mission
To leave commercial organisations stronger than we found them.
Growing under their own power, independent of the people who helped build it, and better places to work than when we arrived. Every engagement is judged on what continues after we have gone.
Our vision
To build the foundations commercial organisations grow on.
The structure, process, systems, capability and clarity that make growth repeatable. Compose Sales Partners closes the gap between strategy and execution, drawing on 15+ years split between consulting and senior in-house commercial leadership.
Six commitments on every engagement
The diagnosis comes before the design, so every recommendation traces back to what is happening in your business.
If something will not hold, you hear it early and directly. Clarity in week one beats diplomacy in month six.
The people who will run the change help design it, which is what keeps it working once we step back.
From the board and executive committee to sales managers and sellers, across every region and model.
Every programme is built around what the evidence shows, applying proven frameworks in a deliberate order.
Capability transfers to your people. The engagement ends when your team no longer needs us in it.
Leads every engagement
A senior practitioner leads every engagement from the first diagnosis to handover, and stays with you throughout.
Capacity when it is needed
Experienced transformation consultants who add depth across strategy, process, data and enablement when the work needs it.
Production partners
Event production partners who stage sales kick-offs and leadership events, from a single venue to many sites at once.
Enablement specialists
Sales enablement specialists who build content, onboarding and academy programmes at the scale your organisation needs.
Need specialist help beyond our network, such as compensation plan design? We introduce partners we trust and work alongside them, so everything still connects to one plan.
Every Compose Sales Partners engagement is led by a senior practitioner, with associate consultants and specialist partners brought in where the work needs more depth or scale. Each one has done the job inside commercial organisations, and works to the same standards and the same COMPOSE Sales Model®.
Fair, written terms and on-time pay for everyone who works with us, zero tolerance of harassment, and days of free commercial and sales advice for charities, social enterprises and early-stage organisations.
Travel kept to what the work needs, rail before air, renewable electricity in our workspace and a battery electric company car. Every business flight funds verified climate projects through Ecologi. We do not claim to be carbon neutral.
No bribery and no undisclosed vendor commissions. Conflicts are declared, client information is kept separate and protected, and no confidential data goes into public tools. Every associate and partner is asked to accept our Code of Conduct.
Clients trust Compose Sales Partners with their strategy, their numbers and their people. We hold ourselves to the same standard in how we run the business: how we treat the people who work with us, how we protect information, how we travel and what we buy.
Our approach is set out in board-approved policies and measured every year. We are completing our first EcoVadis assessment in 2026, and through the SME Climate Commitment we have committed to halve our emissions before 2030 and reach net zero before 2050.
Read our full statement on the Sustainability and responsible business page.
The questions people ask when they are deciding whether to work with us.
Compose Sales Partners is run by Umar Gill F.ISP, Managing Partner, who brings over 15 years designing and running commercial transformation: in-house at NielsenIQ, AVEVA, Clarivate, Canon EMEA and Vodafone, and in consulting at Accenture, Deloitte and Acosphere. He is a Fellow of the Institute of Sales Professionals, holds an MSc from Henley Business School and Executive Education from Saïd Business School, Oxford. He leads a trusted network of associate consultants and specialist partners, brought in where an engagement needs more depth or scale.
Every Compose Sales Partners engagement is led by a senior practitioner who has owned sales transformations inside organisations, been accountable for making them work, and stays with you throughout. Associate consultants and specialist partners in event production, content creation and academy delivery join where the work needs more depth or scale. You will know who they are and what they own before they start.
Large consultancies bring breadth, benchmarks and scale, and for some programmes that is the right choice. Compose Sales Partners is built for sales leaders who want senior people on the work every day and a partner who stays to make it run. We design the go-to-market model, operating model, process, enablement and kick-off as one connected system, so nothing is lost between separate workstreams or handovers.
In a recent Compose Sales Partners engagement for a global software reseller, we built a new value proposition and sales play with the client’s leadership, product, services and marketing teams. We then launched it to the field through a 12-week enablement programme of training, engagement, communications and deal clinics. Within weeks of go-live, the new pipeline was worth roughly twice the cost of the programme, and the first deals had closed. In another engagement, we designed the end-to-end event architecture and agenda model for a multinational software company’s regional customer-facing event.
Compose Sales Partners works with large and mid-sized B2B organisations that sell through people, including PE-backed businesses and multinationals, where the size and complexity of the commercial organisation calls for structured change. Sectors include technology and software, telecoms and media, information services, and industrial and B2B manufacturing. We work with CROs, sales operations, enablement and finance leaders, and PE operating partners.
Yes. Compose Sales Partners helps organisations bring two sales teams onto one go-to-market model, one structure, one process and one plan after an acquisition. That covers role mapping, territory and account allocation, protecting customer relationships through the change, and the enablement and kick-off that brings both teams together. This experience comes from in-house leadership roles, including leading the sales integration of an acquired business and an acquisition within a growth journey from £800M to £1.2B in revenue.
Compose Sales Partners takes no undisclosed vendor commissions, so recommendations on CRM, sales engagement and enablement platforms are based on what fits your operating model. Client information is kept separate and protected, conflicts of interest are declared, and no confidential data goes into public tools, including AI. Every associate and partner is asked to accept our Code of Conduct, and we are happy to work under your own confidentiality terms.
Most engagements with Compose Sales Partners start with a conversation about where things stand, followed by a scoped proposal. We work on fixed-price, time and materials and fractional models, depending on the scope. Some clients begin with the Diagnostic, and some come with a defined need, such as a go-to-market redesign or a sales kick-off.
Compose Sales Partners is based in London and works with clients across the UK, mainland Europe and the United States. Delivery experience spans EMEA, the Americas and APAC, in single global and federated regional operating models. Most work combines remote sessions with time on site when it matters, which keeps travel to what the work needs.
Talk to Compose Sales Partners about where things stand today. In the first conversation we will work through with you where we can help, where we would start and how we would work together.
Compose Sales Partners
6th Floor
37 Lombard Street
London
EC3V 9BQ
Compose Sales Partners
20-22 Venture West
Greenham Business Park
Newbury
RG19 6HX
COMPOSE Sales Partners, the COMPOSE Sales Partners logo, COMPOSE Sales Model®, the COMPOSE Sales Model diagram and COMPOSE Sales Kick-Off Model are trademarks used by Compose Sales Partners Limited under licence. PERFORM, RISE and PACE are proprietary frameworks of Compose Sales Partners Limited. All other brands and product names are the trademarks of their respective owners.
