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What we do

Sales transformation that lasts, from diagnosis to embedded change.

 

Compose Sales Partners helps B2B businesses find what is holding sales back, design and deliver the change, then coach leaders until it holds.

Sales transformation services, shaped around what you need

Most leadership teams come to us with one challenge in front of them. We help with that first, then with whatever else stands between your strategy and your numbers. Every service is built on the COMPOSE Sales Model®, and most engagements combine two or three.

  • The Diagnostic

    A sales effectiveness assessment across 45+ dimensions of your commercial organisation, with the opportunity sized and priorities set.

    Explore The Diagnostic →
  • GTM Strategy

    Go-to-market strategy, operating model and sales organisation design, built from where your next growth will come from.

    Explore GTM Strategy →
  • Plays & Pipeline

    Sales plays, value propositions and the pipeline programmes that take your strategy to customers.

    Explore Plays & Pipeline →
  • Academy & Capability

    Sales academy design, from onboarding to leadership, built from your operating model and roles.

    Explore Academy & Capability →
  • Sales Kick-off

    Sales kick-off strategy, content and full event delivery that launches the go-to-market strategy for the year.

    Explore Sales Kick-off →
  • Process & Platforms

    Sales process design, forecasting and the requirements your CRM, CPQ and AI tools run on.

    Explore Process & Platforms →
  • Coaching

    Coaching and advice for commercial leaders, before, during and after the change.

    Explore Coaching →
  • Not sure where to start?

    Most clients start with a conversation or the Diagnostic. We will help you work out which service fits.

    Talk to us →

How a sales transformation engagement works

Every engagement follows the same arc, scaled to the size of the change. You can join at any stage.

  1. 01

    Understand where you are

    We look at how your sales organisation really runs today, find what is holding performance back and agree with you where to start, so your leaders have a plan they believe in.

  2. 02

    Design and deliver the change

    We shape the answer with your team and put it to work alongside them, whether that is your go-to-market strategy, your organisation, your sales plays, your capability or your process.

  3. 03

    Stay close while it embeds

    We stay beside your leaders as the change settles in and coach them through the harder moments. If coaching is all you need, you can have that on its own.

We work as part of your team bringing a desire to make real impact

We work as part of your team rather than a supplier to it. We sit in with you, learn how your business actually runs, and build with the people who will be running it long after we have gone. Nothing is designed in a back room and presented at the end. You see it take shape, you shape it with us, and when we step back, it is already yours.

15+ years owning sales transformation inside B2B businesses
  1. Listen

    We start by listening

    An honest first conversation about where you are and where you want to be. No pitch deck, just good questions.

    You get a clear read on the real problem.

  2. Understand

    We get to know your world

    We meet your people, look at the numbers and see how things really run day to day, not just how they look on paper.

    You get an evidenced view of what to fix first.

  3. Build together

    We build it with you

    Your leaders and teams shape the work alongside us. You watch it take shape, and nothing arrives as a surprise at the end.

    You get a solution your people are ready to run.

  4. Make it real

    We put it to work and test it live

    Into the field, the tools, the learning and the weekly rhythm, with us beside you through launch and the tricky weeks after it.

    You get change that lands and works.

  5. Hand over

    We hand it over working

    Your team owns it and runs it. We step back, and the door stays open whenever you want a second opinion or to start the next one.

    You get capability that stays when we leave.

Questions about sales transformation

Straight answers to the questions leadership teams ask before a sales transformation

Sales transformation is the redesign of how an organisation sells as one system: the go-to-market strategy, the operating model, the compensation, the sales process, the tools, seller capability, the enablement, the pipeline development and the rhythm leadership runs it on. Compose Sales Partners covers the breadth by design not just sales training, content or a new CRM, because changing one part while the rest stays the same rarely moves the number.

Commercial excellence is the consistent ability of a commercial organisation to turn strategy into profitable growth. It shows up as a reliable forecast, a healthy pipeline, clear roles, strong managers, and sellers who know what to sell, to whom and how. Compose Sales Partners builds it through the COMPOSE Sales Model®, across strategy, operating model, people, operations, culture and experience.

Compose Sales Partners is practitioner-led. The people who design your transformation have owned and run commercial transformations inside B2B businesses. We are independent of platforms, training providers and methodologies, and we work with your team throughout, so the capability stays in your business.

Compose Sales Partners works on fixed-price projects, time and materials, fractional support or coaching, depending on scope. The Diagnostic runs as a fixed-scope engagement. Larger transformations are scoped in phases with clear decision points, so you commit to each stage on evidence.

Both. Many clients start with one challenge, such as a go-to-market reset, a sales kick-off or a sales process that no longer fits. Others ask us to look across the whole commercial organisation. Either way, Compose Sales Partners works through the COMPOSE Sales Model®, which connects strategy, operating model, people, operations, culture and experience. Even a focused piece of work is designed to fit the rest of the business, and it can grow into a wider transformation when you are ready.

Not sure which you need? Start with a conversation.

Tell us what is in front of you, whether that is one challenge or the whole commercial organisation. We will help you see where to begin and what would make the biggest difference.

Contact details


London address

Compose Sales Partners Ltd
6th Floor
37 Lombard Street
London
EC3V 9BQ


Registered office

Compose Sales Partners Ltd
20-22 Venture West
Greenham Business Park
Newbury
RG19 6HX