Multi-pillar, multi-framework transformation, scoped from the Diagnostic and led personally over six to eighteen months. The flagship engagement.
The Diagnostic surfaces issues across multiple pillars and they cannot be fixed in isolation. A full sales transformation has been approved at board level and needs someone senior, accountable, and inside the business to lead it.
A post-merger integration requires the commercial organisations of two businesses to become one without losing the run-rate.
A new CRO inherits a commercial system that needs end-to-end rebuilding, and consultants will design it, but will not own the outcome.
This is the whole COMPOSE sales model® in motion. We run the Diagnostic, prioritise across all six pillars, and deploy PERFORM, PACE, and RISE in concert, sequenced and dependent, to land the change end-to-end.
Programmes are bespoke. Every transformation programme is shaped by what the Diagnostic surfaces. There is no templated rollout. A programme typically includes:
Design, delivery, and embedding, owned from inside your organisation.
Sequenced across Perform, Pace, and Rise, with explicit dependencies surfaced and managed.
The precondition for the change holding.
Sales, marketing, product, customer success, finance. Behind a single plan.
The embedding mechanisms that turn structural change into sustained behaviour.
The cadence and discipline that keeps the programme on track.
Woven into strategy, planning, enablement, operations, analytics, and execution, conditional on the data foundations being in place.
We work as an extension of your leadership team, not as advisors across a fence. Your team owns the outcome. We bring the experience, the structure, the IP, and the pace.
We work as an extension of your leadership team, not as advisors across a fence. Your team owns the outcome. We bring the experience, the structure, the IP, and the pace.
A Transformation Programme is the flagship engagement. It starts with the Diagnostic and often works alongside Interim Leadership where senior capacity is required.
The COMPOSE diagnostic
The evidenced starting point that scopes the programme.
Pillar engagements
When the work is focused on one framework rather than the full system.
Interim leadership
When senior accountable leadership is needed inside the business during the programme.
Every programme delivers three compounding effects, measured over the twelve months after handover.
Measured by adoption, business outcomes, and durability six and twelve months after we step out.
Order book strength, renewal rates in the high nineties with price escalations, new logo acquisition, baseline strength, pipeline confidence.
The leadership capacity that lands the change.
Commercial outcomes improve faster because the system is aligned. Stronger order book, cleaner pipeline, faster adoption, better renewal momentum, and clearer confidence in the number.
The Diagnostic shows whether the work is focused, multi-pillar, or requires senior interim leadership inside the business.
Copyright © Compose Sales Partners™ Limited. COMPOSE Sales Partners™, the Compose Sales Partners™ logos, COMPOSE Sales Model is a trademark and service mark of COMPOSE Sales Partners™ Limited. PERFORM, PACE, and RISE are proprietary frameworks of COMPOSE Sales Partners™. Other brands and product names are the trademarks of their respective companies.

The challenge
An award-winning commercial enablement function had to be designed and built from the ground up, covering plays, academy, content, engagement, and the platform that runs them. The bar was set high. It had to be measurable, evidenced, and connected to revenue outcomes, not a content library.
What was done
· Designed and led the full commercial enablement function as the accountable VP. Owned the operating model and all four Centres of Excellence (Plays and Pipeline Creation, Academy, Content, Engagement).
· Built the three-tier sales play system from Anchor Value Story through Core Value Propositions to Tactical Plays, with bill of materials and activation.
· Built the Pipeline Creation engine. Cadenced prospecting, marketing-sales-product-inside-sales interlock, pipeline coverage as the managed outcome.
· Built the Academy across Foundations (Ready to Sell), Skills by role, and the Leadership Academy with a proprietary hiring framework.
· Architected the content discipline (hero/L1/L2/L3 tiering, governance, decay management).
· Selected and led implementation of the enablement platform. Designed the engagement model (manager rhythms, deal coaching, flagship events) with a single voice across all of it.
Outcome
Internal Innovation Award for the function and approach. Pipeline coverage uplift of 1.7x to 3.2x off a €6.5 million sales kick-off event spanning 1,650 people. Material improvement in onboarding-to-productivity time. Play adoption and content engagement evidenced at function level. A manager layer enabled to coach deals rather than chase forecasts.

The challenge
The corporate sales function needed a new strategy and a partner programme designed to extend reach into segments the direct organisation could not cover economically. The existing partner motion was disconnected from the direct go-to-market, with overlapping accounts, unclear economics, and inconsistent value propositions.
What was done
· Designed the corporate sales strategy. Segmentation, coverage, channel mix.
· Designed and operationalised the partner programme. Tiering, enablement, deal registration, partner business plans, economics.
· Aligned partner and direct motions to remove conflict and create complementary coverage.
· Led the rhythm of business and reporting that gave leadership confidence in partner-sourced and partner-influenced revenue.
Outcome
Coherent partner programme operating in market with clear economics. Partner-sourced and partner-influenced revenue evidenced through structured reporting. Direct and indirect motions complementary rather than competing.

The challenge
Following a major acquisition, two commercial organisations had to be integrated into one without losing the run-rate. Operating models, processes, tools, plays, and ways of working were duplicative, inconsistent, and slowing the combined organisation down. Sellers were navigating two systems and two cultures.
What was done
· Designed the unified commercial operating model post-merger. Segmentation, coverage, organisation design, role architecture, decision rights, governance.
· Designed the unified enablement function using the PACE framework. Single plays system, single Academy, single content discipline, single engagement model.
· Led the lead-to-cash process rationalisation and the supporting architecture decisions.
· Built the rhythm of business and forecast discipline that gave the combined organisation a single source of truth.
· Mobilised the cultural integration alongside the structural one. Recognition, communications, manager activation.
Outcome
Combined commercial organisation operating as one inside the integration window. Orders growth of +2.4 percent representing $6.7 million across more than 2,000 sellers. Sellers operating on a single set of plays, content, and processes across the combined business. Internal Transformation Award.

The challenge
Following a major acquisition, two commercial organisations had to be integrated into one without losing the run-rate. Operating models, processes, tools, plays, and ways of working were duplicative, inconsistent, and slowing the combined organisation down. Sellers were navigating two systems and two cultures.
What was done
· Designed the unified commercial operating model post-merger. Segmentation, coverage, organisation design, role architecture, decision rights, governance.
· Designed the unified enablement function using the PACE framework. Single plays system, single Academy, single content discipline, single engagement model.
· Led the lead-to-cash process rationalisation and the supporting architecture decisions.
· Built the rhythm of business and forecast discipline that gave the combined organisation a single source of truth.
· Mobilised the cultural integration alongside the structural one. Recognition, communications, manager activation.
Outcome
Combined commercial organisation operating as one inside the integration window. Orders growth of +2.4 percent representing $6.7 million across more than 2,000 sellers. Sellers operating on a single set of plays, content, and processes across the combined business. Internal Transformation Award.

The challenge
A multinational B2B business needed to reset enterprise GTM following years of inorganic growth. Coverage was inconsistent across regions, segmentation lacked discipline, the operating model was federated by accident rather than design, and the data architecture beneath the commercial engine had visibility gaps that made forecast and planning untrustworthy.
What was done
· Ran a structured organisational capability assessment across the commercial organisation. The forerunner of the COMPOSE Sales Model Diagnostic™.
· Designed the enterprise GTM strategy and the operating model that supported it. Segmentation, coverage, account tiering, rhythm of business.
· Architected the data and reporting backbone for executive visibility and forecast discipline.
· Led the cross-functional alignment between sales, marketing, product, and finance behind a single plan.
· Mobilised the change across regions, respecting local market nuance while holding a consistent global standard.
Outcome
Revenue scope of £800 million to £1.2 billion across post-merger commercial integration. Material improvement in coverage quality, segmentation discipline, forecast accuracy, and pipeline coverage. Operating model and rhythm of business embedded across all three regions.