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Practitioner views on sales kick-offs, pipeline, sales process and enablement, drawn from more than 15 years of leading commercial change inside B2B firms.

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Strategy and GTM

The 3x pipeline rule broke a decade ago

Why pipeline coverage benchmarks no longer hold, how to calculate what you actually need from your win rate, and what a pipeline creation system looks like when it is designed rather than accumulated.
Umar Gill · 15 Sep 2026
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All articles

Strategy and GTM

The 3x pipeline rule broke a decade ago

Why pipeline coverage benchmarks no longer hold, how to calculate what you actually need from your win rate, and what a pipeline creation system looks like when it
15 Sep 2026
Enablement

Everyone enjoyed your sales kickoff. Nothing changed.

A practitioner’s guide to sales kickoff planning: theme design, agenda architecture, the delegate journey, content, event production and how to measure SKO effectiveness.
22 Aug 2026
Process and operations

Your sales process is not your stage names

Why sales technology implementations fail, what a sales process actually contains beneath the stage names, how AI has changed the design work, and why none of it helps
22 Aug 2026

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London address

Compose Sales Partners Ltd
6th Floor
37 Lombard Street
London
EC3V 9BQ

Registered office

Compose Sales Partners Ltd
20-22 Venture West
Greenham Business Park
Newbury
RG19 6HX